Rethinking one of their popular tire bags, Indian craftspeople used lots of misprinted leather jeans labels to create this functional bag with bicycle tire accent. The flap closure is secured by Velcro. Lined in black nylon fabric, the inside has a fabric pocket, cell phone pocket and a few pen pockets. Dense cotton fabric strap adjusts to up to 50 inches long. The bag is 13 by 12 inches with a 4-inch side gusset.
Born of a desire to reduce India's mountain of waste, improve energy efficiency, and help some of Delhi's poorest out of the city's slums, Conserve India achieves all this by turning plastic bags into high fashion handbags.Conserve started as a fledgling recycling project but quickly adapted to confront the biggest challenge it was facing – what to do with the thousands of plastic bags that could not be composted or recycled locally.
Conserve partners with Global Crafts, a fair trade business started 15 years ago by RPCV Renice Jones and her VSO husband, Kevin Ward, to promotes fair trade while working with artisan groups to help alleviate poverty through trade. They have been working with Conserve artisans since 2009.