Made from misprinted leather jeans labels collected in India, this bag in the popular Anarkali shape has a denim material lining with two pockets, one for a cell and one with a zipper closure. The bag has 22-inch long straps of imitation leather, a double zipper closure, and measures 14 inches wide by 7 inches tall with a 3.5-inch base.
Born of a desire to reduce India's mountain of waste, improve energy efficiency, and help some of Delhi's poorest out of the city's slums, Conserve India achieves all this by turning plastic bags into high fashion handbags.Conserve started as a fledgling recycling project but quickly adapted to confront the biggest challenge it was facing – what to do with the thousands of plastic bags that could not be composted or recycled locally.
Conserve partners with Global Crafts, a fair trade business started 15 years ago by RPCV Renice Jones and her VSO husband, Kevin Ward, to promotes fair trade while working with artisan groups to help alleviate poverty through trade. They have been working with Conserve artisans since 2009.